The Project
Concept design for a rugged, high-quality and no-nonsense brand that focuses on serving outdoors enthusiasts with the highest gear needs.
The brand name shows its genuine outdoors heritage and is recognisable by the niche audience - who will be familiar with the use of the word, notably used in naming Scottish mountains such as Ben (Beinn) Nevis. The logo Showcases the hardcore nature of the brand and the importance of high quality gear in order to safely traverse extreme landscapes.
BEINN (pronounced "ben") - a common Gaelic word for 'mountain'.
